MCV provides lighting, sound, production and technical assistance for theaters and events.
The company wished to refresh it's identity. This started with a 60 minute brainstorm about the company's identity and direction.
To get the creative juices flowing I started my process by collecting photographs and images to create a moodboard. I did this to analyse shapes, colors, typography and look at the brand in a visual way.
MCV's expertise is sound, lighting, it's production and a great understanding about the technique behind it. The harmony of these skills becomes essential in the development of a logo that represents the brand's personality.
With plenty of inspiration I continued the process by translating the ideas about shapes and colors into sketches. I've always believed that a logo must begin with a human hand.
This stage is filled with free-flowing creativity running at its highest frequency. I'll create a number of potential logos, all with their own set of variations. At some point I find 'the one', that I'll sketch in more detail.
With the ideas organized and on paper, I was able to begin the process of logo concept creation. Depending on the design package selected, I offer concepts in groups of 3, 5 and 8. Or in other words: bronze, silver and gold.
MCV's silver package allowed me to develop 5 original concepts for them to review. Each of the concepts were developed to highlight varied potential directions for the project. MCV's spectrum of skills and strong personality created a wide variety of potential concepts.
The final logo design by Rick Bierman Designs works effectively as a new logo for MCV's identity. The created shape represents sound bars, helping to communicate the diversified skills and making the connection to sound.
The final logo always comes with these high res files: JPG, PNG, PDF, AI (Vector). Additional files are available upon request.
Having trouble deciding on a package? Please send an email to [email protected]!
1. Get to know my client’s business.
2. Conduct research focused on the industry, its history, and competitors.
3. Brainstorming on the possible design directions.
4. Sketching and conceptualizing ideas with a pencil and paper.
5. First variations of logo is created.
6. Presentation to my client.
7. Revisions and modifications.
8. Colour choices and variations.
9. Revisions and modifications.
10. Delivery of final files.
There’s a huge difference in terms of quality and service, between working with a €100 logo designer, and a reputable professional designer. Designing a logo is an iterative and multi-step process that involves consultations, research, brainstorming, sketches, and several design concepts, revisions and much more. That’s why custom logo packages can wildly range in price from €1000 to €4000 based on the amount of time and effort needed to get the job done.
Each logo design project is a collaborative process between Rick Bierman Designs and the client. I encourage the client to bring in any samples, colour combinations/swatches, and ideas they may have to help me get an idea of style before starting to work with new clients. During the design process, the client is asked to review, provide feedback and revisions.
Yes, you will receive the finalized AI/Vector file, jpeg, and png of your new logo. With these files, your new logo can be used to complete stationery and brand marketing – including but not limited to business card, brochure design, websites, mailings and any other designs your business may require.
Ultimately, the timeline for completion depends on the feedback and communication. My logo design process is both collaborative and creative which does take time but that’s only because your vision is important to me. That being said, my average logo design takes between 2-3 weeks from start to finish.
Yes, you will own your finalized logo. However, I do not offer any patent/trademark registration – this is a separate process that is optional on your end.