Entertrainer, coach to next level public speaking, had a logo which no longer represented his business in an accurate way. The company wished to refresh it's identity.
At first, the owner and I had a conversation about the business itself. On my request he also filled in a brand canvas. This was crucial because the brand's goals, vision, visual identity and more got clarified.
With a filled in brand canvas and a great understanding of Entertrainer I started sketching. Shapes, colors, font styles, slogans. After a couple hours I had some designs I could digitalize.
With the ideas organized and on paper, I was able to begin the process of logo concept creation. Depending on the design package selected, I offer concepts in groups of 3, 5 and 8. Or in other words: bronze, silver and gold.
Entertrainers bronze package allowed me to develop 3 original concepts for them to review. I've used a mindmap to discover multiple visual and creative directions I could use.
The final logo design by Rick Bierman Designs works effectively as a new logo for Entertrainers identity. The three characters that stand in a welcoming way in front of the frame reprepresent presenting, togetherness and playfulness. They communicate the fact that presenting can be fun and raise confidence.
The final logo always comes with these high res files: JPG, PNG, PDF, AI (Vector). Additional files are available upon request.
Having trouble deciding on a package? Give me a call at +31681282727 and I would be happy to consult you. You can also send an email to [email protected]!
1. Get to know my client’s business.
2. Conduct research focused on the industry, its history, and competitors.
3. Brainstorming on the possible design directions.
4. Sketching and conceptualizing ideas with a pencil and paper.
5. First variations of logo is created.
6. Presentation to my client.
7. Revisions and modifications.
8. Colour choices and variations.
9. Revisions and modifications.
10. Delivery of final files.
There’s a huge difference in terms of quality and service, between working with a €100 logo designer, and a reputable professional designer. Designing a logo is an iterative and multi-step process that involves consultations, research, brainstorming, sketches, and several design concepts, revisions and much more. That’s why custom logo packages can wildly range in price from €1000 to €4000 based on the amount of time and effort needed to get the job done.
Each logo design project is a collaborative process between Rick Bierman Designs and the client. I encourage the client to bring in any samples, colour combinations/swatches, and ideas they may have to help me get an idea of style before starting to work with new clients. During the design process, the client is asked to review, provide feedback and revisions.
Yes, you will receive the finalized AI/Vector file, jpeg, and png of your new logo. With these files, your new logo can be used to complete stationery and brand marketing – including but not limited to business card, brochure design, websites, mailings and any other designs your business may require.
Ultimately, the timeline for completion depends on the feedback and communication. My logo design process is both collaborative and creative which does take time but that’s only because your vision is important to me. That being said, my average logo design takes between 2-3 weeks from start to finish.
Yes, you will own your finalized logo. However, I do not offer any patent/trademark registration – this is a separate process that is optional on your end.