Entertrainer, coach to next level public speaking, had a logo which no longer represented his business in an accurate way. The company wished to refresh it's identity.
At first, the owner and I had a conversation about the business itself. On my request he also filled in a brand canvas. This was crucial because the brand's goals, vision, visual identity and more got clarified.
With a filled in brand canvas and a great understanding of Entertrainer I started sketching. Shapes, colors, font styles, slogans. After a couple hours I had some designs I could digitalize.
With the ideas organized and on paper, I was able to begin the process of logo concept creation. Depending on the design package selected, I offer concepts in groups of 3, 5 and 8. Or in other words: bronze, silver and gold.
Entertrainers bronze package allowed me to develop 3 original concepts for them to review. I've used a mindmap to discover multiple visual and creative directions I could use.
The final logo design by Rick Bierman Designs works effectively as a new logo for Entertrainers identity. The three characters that stand in a welcoming way in front of the frame reprepresent presenting, togetherness and playfulness. They communicate the fact that presenting can be fun and raise confidence.
The final logo always comes with these high res files: JPG, PNG, PDF, AI (Vector). Additional files are available upon request.
Having trouble deciding on a package? Give me a call at +31681282727 and I would be happy to consult you. You can also send an email to email@example.com!