Email MarketingSparkOptimus.
About SparkOptimus
SparkOptimus is the leading digital strategy consultant of Europe with a 100% focus on helping organisations to realise new technology driven growth.
Emails with Consistent Results
All emails are responsive. I have designed, developed, tested, and analyzed them from the ground up. I’ve exceeded many benchmarks including consistently high open and click rates, in comparison to the industry average. Resulting in strong customer engagement and loyalty.
1. Campaign Research & Content
The campaigns are designed based on company goals.
Generally, I was given a list of what to feature to make a content plan for the layout.
At times I repurpose website content, while at other times I perform more research and create additional material to bring a unique point of view to the message.
Harmonious content and visual design
- When designing monthly newsletters for consultancy, it can be challenging to create content that feels different every time. For inspiration, I often communicated with the PR & Marketing Manager, talked to employees, and looked at other consultancy newsletters to get an idea of how to approach this.
- The next step is writing a compelling subject line with complementary pre-header text to engage the reader with the goal of increasing open rates.
2. Wireframe sketches & Design
Once the content is complete, I always sketch wireframes by hand and mark them up with notes to incorporate into the visual design.
Quick idea generation
- I also think of additional ideas for content to feature while sketching because I always like to present multiple solutions to the client.
- After the concept is set in motion, I start designing in Photoshop. During this stage I compose with supporting photography, graphics, typefaces, and colors to create a layout that is mobile friendly and will be readable on different size devices.
3. Development & Analysis
Following the visual design of an email, it gets sent for review and changes are made if necessary.
Afterwards, I develop the design as part of the responsive email template using HTML and CSS.
Testing each email in various email clients on different devices and operating systems is a must for compatibility prior to deployment.
Harmonious content and visual design
- After sending I observe the performance of each campaign. I make notes about the CTR of links and study more metrics which can be useful in the next campaign. In moving forward, iterations are made and new approaches are tested.
Email Marketing Pricing
Having trouble deciding on a package? Please send an email to [email protected]!
- €350 / Month
- 1 Campaign per Month
- Campaign Strategy
- Targeting Strategy
- Import Existing Contact List
- Email Template Design
- Google Analytics Integration
- Results Report
- €650 / Month
- 2 Campaigns per Month
- Campaign Strategy
- Targeting Strategy
- Import Existing Contact List
- Email Template Design
- Google Analytics Integration
- Results Report
- €1250 / Month
- 4 Campaigns per Month
- Campaign Strategy
- Targeting Strategy
- Import Existing Contact List
- Email Template Design
- Google Analytics Integration
- Results Report