Gold Center Amsterdam has specialized in purchasing gold, silver, platinum & diamond since 2010. They also buy and sell exclusive top brands of watches, including; Rolex, Breitling, Hublot, Cartier, IWC and Omega.
Rick Bierman Designs completely overhauled their site, changing the look and feel as well as the underlying architecture of the site.
The previous incarnation was a non-responsive, not-very-mobile friendly site which consisted of a confusing navigation menu and didn't present the user with a clear path to follow. The textual elements varied in size, font, and capitalization. Many links didn't work, and images didn't load.
First of all, the site is now fully responsive, so the content and elements resize automatically to fit the user’s display. Gone is the framed website, it's redesigned in a modern way with high res imagery. The main content area is dominated by valuable content like information about buying / selling gold, viewing products, and much more. Space is handled well, so the website feels like it has some breathing space. The Hero image on the homepage ends short of the fold and content lower down the page can peek out, directing the user to scroll down. In this section a CSS option triggers an attractive animation effect. In all, the GoldCenter Amsterdam redesign makes for a better user experience without losing the essence of the brand.
Having trouble deciding on a package? Give me a call at +31681282727 and I would be happy to consult you. You can also send an email to firstname.lastname@example.org!