ODC Logistics is a full service logistics services provider managing movement of Over Dimensional Cargo.
“How do we rebrand the style of ODC Logistics to a branding that’s applicable on all mediums?”
The development of a new identity has been realized in multiple sprints. Before starting with redesigning the website we’ve met multiple times with the owner of ODC to discuss a new icon identity. These icons are used in multiple brochures and on the new website. The brochures have been created using inDesign, and the website has been built in WordPress.
To inform ODC’s target audience and clients about the new website and online brochures we have used MailChimp. The email template consisted of the same colors and icons defined in the brand strategy.