Entertrainer focuses on people’s physical and mental shape.
“How do we create a branding identity for Entertrainer?”
The different services that Entertrainer offers have been summed up by using legible icons. The used colors are both representing quality, health and freshness. By working in a pragmatic way, we were able to develop a brand identity that’s usable on all mediums. A logo, businesscard and well defined color guide are all part of the new identity.
The logo has been created by subtracting a picture from the background and placing a color overlay over that cutout. It resembles someone finishing a race of sorts with open arms. The businesscard consists of easy shapes and icons, to tell a story without having to waste space on texts.