5 website bumbles to avoid
There is no right or wrong way to design or maintain your website, there are plenty of functionality and style preferences that work well for different business types though. But there are certain web design "bumbles" that just don't work well across all industries and they will hurt your business image, traffic or sales. Here are some of the most common web design bumbles I come across, and how to avoid them.
1: Broken links
Not only do broken links appear unprofessional, they can actually hurt your SEO. Avoid this bumble by double checking all internal links. However, it's still possible for Google to index your website after your removed a page. Users can also trigger 404 pages if they type in the wrong address. Make sure that your 404 offers a link back to the website.
Pay attention to your copyrighting to avoid a bad first impression. It's still about your business and typos can decrease the image users have about you.
3: Not mobile friendly
Responsive, responsive, responsive. This term gained a lot of populairy over the years and is indeed crucial for your website. With the increase of smartphone users came the need for websites that looked great on them. if your website looks choppy or illegible on mobile, please let me take a look at it. That's a bumble which must be solved asap.
- Why would you spend that much money on a webdesigner you may ask?
- Google penalizes non-responsive websites. Which means lower rankings.
- Traffic to non-responsive websites has a higher “bounce-rate”.
- Lower rankings means less traffic.
- Less traffic means fewer prospects to connect with.
- Fewer prospects means less potential revenue.
- Less revenue means less potential profit.
4: Unclear navigation
An overload of navigation links will end up backfiring. It's very important to help the users in making quick decisions when browsing your website. Don't overwhelm them with options and give them some space to breathe. The minute these users start to question what they should click next, you run the risk that they will click the “Back” button which takes them away from your site. When planning and designing a site’s primary navigation, be aggressive in editing that menu down to the fewest, most important options possible. By presenting fewer options up front, you will actually encourage people to make quicker choices and go deeper into your site.
5: No favicon
A favicon is the little icon next to the page title in your browser.
Are you experiencing any of these mistakes? Please contact me, I'd be happy to help!