Entertrainer is a company that focusses on both people's physical and mental shape. There are different services that the company offers and they needed a logo, as well as a businesscard. Whilst creating these visuals I've used an iterative working process. Going from design to feedback many times.
I've made the logo using a picture, subtracting it from the background and placing a color overlay over it that matches with the background. It resembeles someone finishing a race of sorts with open arms, which gives a very welcoming feeling. The businesscard consists of easy shapes and icons, to tell a story without having to waste space on texts. You can check out Entertrainer here.