Cycleswap is a premier bike rental and sharing service that provides a platform to connect bike owners with active people looking to rent or borrow around the world. The co-owner was looking for a logo and I've tried to focus on simplicity in my designs. By actually showing the bike the user almost immediately understands what its about.
The final logo is recognizable and brings out the inner motto of the startup company Cycleswap. It has been slightly modified from my designs (the first three). Cycleswap now goes by the name of Spinlister. You can take a look here.